225+
Professionals Advised
40+
Businesses Supported
3
Core Service Pillars

At the Intersection of
Strategy & Execution.

Pro-Found Strategies is an economic development advisory firm helping small and mid-size businesses, enterprises, and government agencies build growth infrastructure, enter new markets, and harness emerging technologies to compete in a rapidly evolving economy.

We work at the intersection of strategy and execution — developing actionable plans, implementing AI-powered tools, advising on capital access, and guiding domestic and international expansion. Our clients range from local businesses navigating growth to public agencies designing programs that serve entire communities.

What sets Pro-Found Strategies apart is cross-sector fluency. We understand how institutions, capital markets, policy environments, and business ecosystems interact.

Pillar 01
AI Implementation & Workforce Integration
Pillar 02
Markets, Programs & Expansion
Pillar 03
Capital Access & Business Growth Infrastructure

Five Services.
Three Pillars.

Pillar One
AI Implementation & Workforce Integration
Service
AI Implementation & Adoption

We identify high-impact AI use cases, integrate the right tools, train teams, and build processes that make AI adoption stick — not just a pilot, but a durable capability.

SMBs · Enterprises · Gov Agencies
Pillar Two
Markets, Programs & Expansion
Service
Go-to-Market & Market Expansion

Domestic and international market entry through AI-powered Market Feasibility Reports, competitive analysis, channel strategy, and expansion roadmaps — US, LATAM, and Asia.

SMBs · Enterprises · Gov Agencies
Service
Economic Development Program Design

We partner with government agencies, CDFIs, and institutions to design, launch, and manage economic development programs — from cohort-based training to community business accelerators.

Gov Agencies · Institutions
Pillar Three
Capital Access & Business Growth Infrastructure
Service
Capital Access & Business Growth Infrastructure

We advise on capital access strategies including SBA loans, CDFIs, grants, equity, and crowdfunding — and help businesses build the financial infrastructure needed for sustainable, long-term growth.

SMBs · Startups · Nonprofits
Service
Business Growth Advisory

Strategic advisory for business owners and leadership teams: business planning, operational design, entity structuring, compliance, and building the infrastructure to scale.

SMBs · Entrepreneurs

Built for Both Sectors.

Private Sector
  • Small & mid-size businesses seeking to scale
  • Startups building growth infrastructure
  • Enterprises expanding domestically or internationally
  • Entrepreneurs in formation or early growth stages
Public & Institutional Sector
  • City and county economic development agencies
  • Workforce development boards and CDFIs
  • Nonprofits and community development organizations
  • Educational institutions building workforce programs

Cross-Sector Fluency.
Real-World Results.

Diego Calderon Guerra speaking at a professional event
Diego Calderon Guerra
Founder & Principal Advisor

Diego is an economic development strategist with a track record of building programs and partnerships that generate measurable outcomes for businesses, communities, and institutions.

His work spans AI adoption and workforce integration, capital access strategy, go-to-market planning, and cross-sector partnership development. He has advised over 225 professionals in career and business advancement, and worked directly with more than 40 small businesses on growth planning, operational design, and strategic alignment.

Diego brings a cross-sector lens developed through years of work with local government agencies, small business ecosystems, educational institutions, and community organizations across the San Francisco Bay Area. This perspective allows Pro-Found Strategies to serve clients with the same strategic rigor — whether it's a founder preparing to scale or a public agency designing a regional economic development initiative.

He is fluent in English and Spanish (while actively learning Mandarin), with deep professional and cultural ties to El Salvador, the broader LATAM region, and the Bay Area's international business community — positioning Pro-Found Strategies to support clients with domestic and cross-border growth objectives in the US, LATAM, and beyond.

The Right Model
for Every Need.

1-on-1 Advisory

Direct strategic advisory for founders, executives, and agency leaders. Ongoing retainer or project-based engagements.

Group Advisory & Cohorts

Structured cohort experiences combining instruction, peer learning, and applied implementation for business owners and teams.

Project-Based

Scoped deliverables including Market Feasibility Reports, AI Implementation Plans, Capital Access Strategies, and Business Plans.

Institutional Partnerships

Long-term partnerships with government agencies and institutions to design and manage economic development initiatives.

Ready to Build
Something That Lasts?

Whether you're a business owner preparing to scale, a startup seeking capital, or a public agency designing your next initiative — let's build a strategy that holds up.

Schedule a Conversation
contact@pro-foundstrategies.com pro-foundstrategies.com San Francisco Bay Area